The Real American Dream - List of Chapters

Includes 246 pages with 12 sections full of worksheets and activities.

Introduction
Chapter 1 - One American dream
Chapter 2 - Two issues. What kind of person? What kind of business?

Section I Who are you? How's your attitude?
Chapter 3 - Attitudes about yourself: the big four
Chapter 4 - Attitudes about business
Chapter 5 - Attitudes about time, customers and stretching your skills

Section II What do you know?
Chapter 6 - Knowing yourself
Chapter 7 - Knowing your field
Chapter 8 - Knowing your foundation skills

Section III What will you do and where will you begin?
Chapter 9 - Nitty-gritty: the operating details
Chapter 10 - Working alone: what legal form?
Chapter 11 - Financing your startup

Section IV Do you need a business plan?
Chapter 12 - Goals
Chapter 13 - Business plans: the approach

Section V Give loving attention to detail
Chapter 14 - Design your work. Design it yourself.
Chapter 15 - An accountant: Do you need one?
Chapter 16 - A lawyer: Do you need one? What about insurance?

Section VI Marketing
Chapter 17 - Naming
Chapter 18 - Marketing: Describing your identity
Chapter 19 - Marketing. How will you do it? Methods and materials

Section VII Setting prices, minimizing income fluctuations, bidding and billing
Chapter 20 - By your pricing you will be known
Chapter 21 - Minimize the ups and downs
Chapter 22 - About bidding
Chapter 23 - Develop billing practices only once

Section VIII Office space
Chapter 24 - Office and equipment
Chapter 25 - Setting up a work area

Section IX Keeping track of things
Chapter 26 - JIT business design and checklist of forms
Chapter 27- Keeping track of time and mileage
Chapter 28 - Keeping track of income/outgo
Chapter 29 - It's about time

Section X Put it all together and give yourself credit

Section XI Running the business
Chapter 31 - Ways to grow the business
Chapter 32 - Maintaining momentum
Chapter 33 - Renew yourself and your business

Section XII Story Time: They did it