One-Person Owner Profile

Who are the solo business people? The profile below is based on Sally's observations during years of workshops and consultations with one-person business owners. Notice the things that don't matter, such as age and academic background. 25 to 65+ years of age High School Graduate to Ph.D. Upbeat, practical, hard-working, realistic, willing to learn Energetic, self-motivated, self-disciplined, generally happy High in organizational skills and an ability to produce a product or service

	Strongly aware of strengths and weaknesses, and has goals
	Could be considered risk-takers, but careful planning and assessment underpin the apparent risk
	Want to establish control of his/her business life; often more important than amassing large amounts of money

The Real American Dream builds on three themes intended to speak to you as a whole person, not only as a business person. 1. Who you are, especially your attitudes. 2. What you know (which will be more than you think.) 3. What you need to consider, decide, or do to set up and run a one-person business.

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